4.2 The Rise of The Blcokbuster Assessment

 

Recap H/W Big dumb movies
What is the argument he makes?
What is the blockbuster budget formula? 

Apply: Pitch 'the next blockbuster' showing your understanding of the characteristics of blockbusters
Title

Pre-sold Franchise

Star
CGI dominated (Spectacle)

Set Pieces
Global Appeal/Non Culturally specific
$250 million budget ('newsworthy')
CHN - Binary Opposition GvsE

Budget?
http://leighmediaasfilmessays12.blogspot.co.uk/2013/02/context-economic-blockbuster-marketing.html 

What contexts can you link this to - how did it get like this? (Last week's comments/mind maps)

Carousel and write up a paragraph response.

New Info (practice skills extracting context & applying to reasons)

Look through the articles each what aspects 

http://leighmediaasfilmessays12.blogspot.co.uk/2013/02/articles-summer-blockbusters.html 

Mind Map the relavant points & explain the effect

Contexts: Social/Economic/Technological - each student takes and notes their own.

Write this up and post to your blogs as stickies http://en.linoit.com/ with images

Micro teach from last week
Answer the question (1 paragraph):

Explain the rise in popularity of the Blockbuster from the context of the 1970 and 80s in relation to key films and directors. You should refer to cinema attendance and reasons for this, the preferences for certain genres, economic and social context of the decade, developments in production and exhibition technology and leisure patterns, event movies and the changes in distribution.

Create Meaning
Write questions that your partners needs to answer to discover

Carousel & Image Map - what is missing?

New Info

Production, Distribution & Exhibition

1975 The Rise of the Blockbuster: Social, Economic... (Article was written in 1988)

Look at Cinema Attendance 1972-1980 why was this?

Create Meaning (20 mins)

Present Argument on reading:

1. Are Blockbusters the legacy of Spielberg & Lucas?

2. Why is the Godfather a Blockbuster?

3. What caused the rise of the blockbuster in context of the 1970/80s – categorise – economic, technology, socio-politics) audience

Create Meaning: Comprehension task – answer last 2 questions as mind maps

Apply – Production, Distribution & Exhibition – Filmopoly Task

Create Meaning: Organise the correct categories for the correct levels – select the relevant and explain how this affected the rise of the Blockbusters in 1972-1982)

ALL Create Meaning – split into expert groups: How did the Blockbuster affect Production, Distribution & Exhibition?

Collect evidence of Exhibition, Distribution (marketing a blockbuster)& Production in the trailers for SW, Jaws, Godfather (3 groups)

Collect evidence from the texts (quotes) and the box office & cinema attendance for Godfather, Jaws & Star Wars. How did the rise of the blockbuster affect: Colourise to denote

1.   Production - (Technologies & encouraging the Big Screen Experiences)

2.   Distribution - (The Event Movie hype)

3.   Exhibition - (Box Office numbers/cinema attendance of the early Blockbusters & emergence of Multiplexes)

Carousel:

http://leighmediaasfilmessays12.blogspot.co.uk/2013/03/lesson-43-how-blockbusters-led-to-rise.html

Present this as a group mind map of 6 responses/reasons & effects around each question - photograph & mind map (C)

Assessment – check learning

How did the rise of the blockbuster affect the production, distribution and exhibition of films in late 70s/early 80s

Box office figure

Cinema attendance

Technology

Merchandising & Hype

Recession

Multiplex Cinemas

Argument: How are/are not Blockbusters the legacy of Spielberg & Lucas?

Explain: the rise of the blockbuster in context of the 1970/80s (box office figures & cinema attendance, technology, merchandising)

Justify: Jaws, Star Wars and Godfather as blockbusters Record an argument

Apply to demonstrate:
Make a video essay - in style of one of their films using green screen
Jaws, Star Wars, Godfather etc 

Homework:
The rise of the multiplex - prep reading

What is playing at your multiplex
What is a fleapit?
How are the rise of blockbusters and multiplexes linked?

Watch mark kermode: The Rise of the Multiplex