The Contextual Journey
Putting in Context means finding reasons and explaining WHY?
This often is a journey of chain of WHY? eg:
Why is a characteristic of Blockbusters the dominance of CGI?
Characteristic of Blockbusters = CGI
?
New Experiences (3D Imax Sound and Visuals)
?
Certain Genres lend themselves to this (eg Superheroes) bringing a Pre-sold audience)
?
Context: Cinema Attendance
?
Context: Piracy/Recession
?
A risk to produce anything not in fashion, complex or intelligent
?
Full Quality & an 'Event'
?
Production Budget 'Newsworthy'
?
Context: New Experiences marketable
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