Intro: The Multiplex Revolution
In 1985, a leisure centre opened in the new town of Milton Keynes,
Buckinghamshire, and included a ten-screen 'multiplex' cinema that was
designed and operated by an American company on exactly the same lines
as its highly successful movie theatres in the United States. Attracting more
than one million admissions within the first year, its immediate success
paved the way for further multiplexes, usually in out-of-town sites
close to motorways that allowed plentiful space for surface car parking
and offered fast food outlets and other attractions for the key target
audience, teenagers. Multiplexes proliferated mainly
built by American companies and emphasising Hollywood movies.
In most instances, traditional cinemas were unable to compete and
their demise contributed to the decline of many city centres. Planning guidelines belatedly put a halt to most new out-of-town schemes and
forced multiplex operators to build in city centres, often on the upper
levels of new shopping malls. This has led to a further reduction in the
number of surviving older city centre cinemas, but unquestionably the
viewing environment in the modern generation of multiplexes - large
screens in large auditoria, state-of-the-art sound systems, stepped
seating and generous leg room - has been a great improvement over the traditional cinemas.
Task: Develop your Independent Research Skills and read through the articles extracting the key pieces of information. Categorise them by Context: technology, economic, social (audience leisure patterns, cinema attendance, why go to a multiplex etc?)
Film exhibition from slayas
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