Star Wars & The Blockbuster

Merchandising Tie-ins
How Star Wars changed the business http://youtu.be/SjqaTHPHrxI?t=1m44s
https://www.youtube.com/watch?v=qwQy42F0JzU

Homework for Tuesday last week before exam - essay tutorials

Essay Plan Piracy & 3D

Thesis: Video Nasties

Thesis: Blockbusters and Multiplex

Thesis: 3D & Piracy

Starter: In 3D...

Name the 37 films

What characteristics do they have in common?
What aspects suit 3D?

Exemplar Grid completed

Contexts	Keywords from question and associated terminology	Describe the context - who, what, why it happened?	Explain the effect on/how it shaped/impacts film PDE	Give examples of Film texts
Technological 1. 3D 2. Online Piracy	- Digital cinema network - Greatly extended audience   choice - Since 2000 onwards	- Advanced broadband since 2000 – Therefore Online Piracy was invented. – For a “Unbelievable”/ Real experience, 3D was reinvented  - Don’t want to take risks (risk adverse) = Formulaic films (present)	Production – piracy has affected the revenue so they make more sequels and prequels to films – Distribution And Exhibition- they’ve now made Netflix, Hulu andletmewatchthis.com. The production companies have taken an ownership over them.	- Amazing Spider Man 2 in 3D - Captain America 2 in 3D - Rio 2 in 3D
				- Netflix - Youtube - Hulu
Social 1. Audience attendance 2. Audience attitude	- Recent years -Audience choice - In UK	- Due to the technological problems listed above – Cinema attendance started dropping, as people found movies just a click away. – At home means it’s free, and more convenient – So people don’t want to go to the cinema and pay so much money	Pre – production - Due to audiences decisions on watching pirated movies online. Studios put pressure on directors to make 3D films, for an unbelievable experience – Tis will bring the audience back into the cinema	-  People prefer staying at home because it’s free and convenience - 19% of theatrical sales have decreased whist ticket prices have been rising!
Economic 1. Recession 2. Piracy – Multiplatform devices (phones, iphone, ipad etc)	- Introduction - Agree with statement? - Audience choice	Recession – Renting more movie cause it’s cheaper compared to the cinema ticket prices. – Pirated videos have become available on mobile phones – This give audience more comfort and another reason to stay away from the cinema.	* Similar to the other points made above.	- 36% of people staying home due to recession - 93% increase in mobile data use of which 69% represented videos
Links between the context
Arguments/Debates
Conclusion from evidence - Thesis

5.1 Starter - How to answer the question

• starter: why would this not happen now?

Divide Cinema Attendance into 3 Contexts 

Technological

Social

Economic

What is the impact of this on the Film Industry:

Argue: 
The critics view

Risk Adverse = More Big Dumb Movies formuaic films (blockbusters) suited to 3D

or
The Indie Filmmakers View/UK Film Council

More exposure for Indie and Foreign Films 





 

Argue:
The Film Fandom view/Pirates view
Piracy encourages audience to watch more and greater variety (indies, foreign) as it is free and accessible from home (film literacy). These can become future filmmakers
or 
The Studio/Director's view
No money = risk adverse, lack of reinvestment into new idea = more formulaic, big budget blockbusters in 3D to encourage the audiences back. 
or
The Director's View 
Directors generally are critical of 3D and story is sacrificed over style and studios put pressure on directors to put into 3D

Find evidence to arrive at conclusion.

Create Meaning

• Match em up: Put together the 4 phrases & when
• Match em up: What to do

What points and arguments from your essays?

*Exemplars - what points do they make (contexts)

Apply to demonstrate:

Video Essays: Create your thesis to the questions:

Create Meaning:

Choose the best one/you agree with and produce a group Thesis.

Select the evidence (Points) you need to back it up from the mind maps, your notes from the essays above.

Apply to demonstrate 

Record you Thesis as a Movie Trailer

1. Video Nasties & Censorship

2. The Rise of the Blockbuster & Multiplex

3. 3D and online Piracy & Distribution

1. http://leighmediaasfilmessays12.blogspot.co.uk/2013/05/video-essays-internet-piracy-censorship.html

2. http://leighmediaasfilmessays12.blogspot.co.uk/2013/04/video-essay-on-digital-distribution.html

Homework:

*Exemplars - mark you mentor partners essay against these.

• Internet Piracy B1 Level 4
• Internet Piracy - Mid Level 3 C1
• Internet Piracy E3
• Mock Exemplar 18/30 C3
• Mock exemplar 28/30 A2
• Mock exemplar 25/30 B1