Wednesday 27 February 2013

Articles - Summer Blockbusters


week 2








Summer Blockbuster Taglines/Big Fat Movie Quiz of the Year

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Some assembly required”
If ya had the chance to change yer fate, wouldja?”
The Untold Story”
They are back... in time”
Tell us your fantasy. We'll make it real.”
The Legend Ends”
There Was Never Just One”
The search for our beginning could lead to our end”

1. What Film?
2. Who are the Stars?
3. Who is the Director?




1. The exam and its requirements – skim & present (2 mins – Trailer for Avengers)
  • How many questions & what topics?
  • What relevance are knowing about Blockbusters?
  • What case studies are you writing about?
  • What is Production?
  • What is Distribution & Marketing?
  • What is Exhibition/Exchange?
  • What do we mean by context?
  • BONUS Name the 2 most influential directors of these emerging types of films in 70's/80's?

  1. Defining the Blockbuster – what is it?
Work way through and create a mind map in your notes

Create Meaning
What are the arguments around Blockbusters? Case Study: Transformers
Your opinions – discussion on post it notes

 

Context: Economic Blockbuster Marketing Budgets (Franchise)


Characteristics of the Summer Blockbuster


 



 



















Context: Technology (or How Star Wars Changed Film Production)


Activity: The next Blockbuster

A Create your own Blockbuster pitch & campaign
  B Justify the quote giving reasons 


C Analyse how the Blockbuster is constructed as an 'event' with current examples 

 Present as Video & Film Poster 

Unit F631: Film Text and Context Section B: Cinema in Context




The rise of the blockbuster, format wars and multiplexes (1972 – 1984)

A choice of 2 questions (examples) 
The focus is on putting the key case study films (Godfather, Jaws, Star Wars, Texas Chainsaw Massacre) IN CONTEXT of...

Technology (SFX, home video etc)
Socio-political (Multiplexes, Regulation/BBFC)
Economic (Blockbusters earn big revenue, big budget, merchandising)

changes that affected their  

Production (the ways they are made and reasons for making them),  
Distribution ('hype' & advertising and getting them 'out there' to the public/cinemas/video rental)
Exhibition/Exchange (screening them to an audience, box office sales)

1. What factors led to the decline of town or city centre cinemas in the late 1970s and early 1980s? [30]
 
Factors that led to the decline of town or city centre cinemas in the late 1970s and early 1980 might include discussion of:

• Changing population patterns linked to economic upheavals during the period
• Rise of a range of other leisure opportunities for film audiences.
• The emergence of the multiplex / megaplex cinemas in out-of-town locations / shopping centres / retail parks in the UK in the 1980s onwards and the decline of city / town centre ‘fleapit’ cinemas.
• The arrival of blockbuster films (e.g. The Godfather (1972), Jaws (1975), Star Wars (1977) and the ensuing developments in production, distribution and exhibition.

2. “Film censorship is motivated by fears about audiences and technologies.” Discuss this statement in reference to the concerns expressed about uncensored and unregulated video content in Britain in the early 1980s. [30]

The concerns expressed about uncensored and unregulated video content in Britain in the early 1980s might include discussion of :
• The pro-censorship discourse as raised by groups such as the National Viewers and Listeners Association and MPs who advocated the introduction of restrictive laws for access to films on video
• The level of take-up amongst the UK population of home video technologies in the period.
• The dawning of the home video age - format wars (VHS and Betamax) and the moral panic about the uncensored and unregulated video content and the ensuing move to statutory regulation of film in the home.






1975 The Rise of the Blockbuster: Social, Economic, Technological Context


Thursday 21 February 2013

Starting point: Jaws & Anatomy of a Blockbuster

1980s Format Wars VHS vs Beta



Big Dumb Movies: Transformers

Starter Transformers 4

The Death of 3D - 3D is collapsing...


Every summer the cinemas are full of big dumb movies - but it wasn't always that way and it doesn't have to be in the future. What are the best and worst summer blockbusters since Jaws?

Transformers & the truth about Blockbusters

Transformers review/metaphor

The Rise of the Multiplex

The Good The Bad & The Multiplex
http://www.bbc.co.uk/programmes/p00jwvyd
Multiplex like a supermarket - more choice??? Dependency on choice they decide Illusion of choice - can we make this a visual/active thing - how they put out of business the Fleapits (greengrocer/shop)

Doc on multiplexes vs independents (market saturation)

Jaws - The First Blockbuster? Arguements

Mock the week starter (first 3 or 4)
Steven Spielberg's 'Jaws,' sometimes called the first summer blockbuster.

Argument of jaws as the blockbuster - v different from the blockbuster movies doesn't have the same characteristics: it is character driven no 'big' special effects (the rubber shark wouldn't work...)
Did Spielberg & Lucas Invent the Blockbuster? He argues James Bond, Poseidon Adventure & Gone With The Wind...

Star Wars more a typical Blockbuster

1980s: Video Nasties, BBFC & Home Video

BBC Timeshift

Channel 4 Banned in the UK doc with a VHS example!




Mary Whitehouse - www.mediawatchuk.org (her own site)


1980s & Home Video, Video Nasties = Moral Panic (social & political context)


Mark Kermode on Video Nasties & (un)regulated/(un)censored- social/poltical context

Die Hard Franchise - Geri-Action Blockbuster

15 Cert to a 12A Home experience is now the FULL experience, cinema release trimmed to maximise the audience

Skyfall to 70's Cinema Attendance

http://www.economicshelp.org/blog/6693/business/cinema-attendance-in-uk/

http://www.significancemagazine.org/details/webexclusive/2101387/Video-killed-the-cinemas-star-Cinema-attendance.html

http://www.cityam.com/latest-news/record-breaking-skyfall-lifts-cinema-attendance-2012

Die Hard Franchise - The Geri-Action Blockbuster



15 Cert to a 12A

Transformers 4 Product & Star-driven


Friday 1 February 2013