Friday 21 March 2014

Homework: For Next Tuesday 2nd April

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Tuesday 18 March 2014

4.4 Plenary Film Contexts pre-assessment

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4.4 Final Session Assessment Week: How the Blockbuster affected P-D-E

 

New info: The Rise of the Multiplex 
  1. When was the first Multiplex in the UK?
  2. What was cinema attendance like in this time? 
  3. What films were being played in the new Multiplexes (name and year?)
  4. How were these Multiplexes encouraging audiences to go to the cinema?
  5. Where are these Multiplexes built instead of the High Street and why?
  6. What had happened to audience leisure patterns that meant 'Fleapit' cinemas lost popularity?
  7. What advantages did Multiplexes offer cinema audiences and film distributors over Fleapits?
  8. What reasons was cinema attendance low? (Technologies and Audience Leisure Patterns)


http://www.guardian.co.uk/film/2010/nov/11/multiplex-cinemas-the-point-milton-keynes

http://www.screenonline.org.uk/film/cinemas/sect6.html

http://explore.bfi.org.uk/4ce2b885a38d6  

http://www.independent.co.uk/news/people/profiles/tim-richards-the-cinema-boss-who-made-room-for-a-vue-1860081.html

http://verncinema.wordpress.com/2012/08/11/multiplexes/

http://verncinema.wordpress.com/2010/04/04/hmvcurzon-multiplexes-and-the-future-of-cinemas/


Create Meaning: Organise the correct categories for the correct levels – select the relevant and explain how this affected the rise of the Blockbusters in 1972-1982)
 
 http://leighmediaasfilmessays12.blogspot.co.uk/2013/03/film-production-distribution-exhibition.html - which are relevant?

 Liniot - add post its of relevant context points from above reading


Apply to demonstrate: 3 x Video Essay = 3 groups:
Collect evidence from the texts (clipconverter - key scenes from trailers, contexts, Merchandising etc) and the box office & cinema attendance for Godfather, Jaws & Star Wars. 

How did the Rise of the Blockbuster & Multiplex affect:


1. Production - Which types films are made & what processes are involved? (Technologies & encouraging the Big Screen Experiences)


2.  Distribution - How films are advertised and get out to the cinemas (The Event Movie hype)


3. Exhibition - Which films are shown, where and the experience (Box Office numbers/cinema attendance of the early Blockbusters & emergence of Multiplexes)


Social & Economic Context:

 
From 20 - 30 mins - Recession, Miners, TV, 3 day week etc...

Technological:
Technology


Apply to demonstrate: Essay, 35 minutes timed:
using PDE as your paragraph template, explain the SOCIAL, ECONOMIC and TECHNOLOGICAL contexts responsible for the rise in popularity of Blockbuster films and Multiplexes and how this effected the change in where films where exhibited from high street Fleapits to out of town Shopping Centres. Refer to specific films as examples.



Plenary: Wheel

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Tuesday 4 March 2014

The Deuction Journey (or how to apply contexts)

The Contextual Journey

Putting in Context means finding reasons and explaining WHY?

This often is a journey of chain of WHY? eg:

Why is a characteristic of Blockbusters the dominance of CGI?

Characteristic of Blockbusters = CGI
?
New Experiences (3D Imax Sound and Visuals)
?
Certain Genres lend themselves to this (eg Superheroes) bringing a Pre-sold audience)
?
Context: Cinema Attendance
?
Context: Piracy/Recession
?
A risk to produce anything not in fashion, complex or intelligent
?
Full Quality & an 'Event'
?
Production Budget 'Newsworthy'
?
Context: New Experiences marketable
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4.2 The Rise of The Blcokbuster Assessment

 

Recap H/W Big dumb movies
What is the argument he makes?
What is the blockbuster budget formula? 
Apply: Pitch 'the next blockbuster' showing your understanding of the characteristics of blockbusters
Title
Pre-sold Franchise
Star
CGI dominated (Spectacle)
Set Pieces
Global Appeal/Non Culturally specific
$250 million budget ('newsworthy')
CHN - Binary Opposition GvsE

Budget?
http://leighmediaasfilmessays12.blogspot.co.uk/2013/02/context-economic-blockbuster-marketing.html 
What contexts can you link this to - how did it get like this? (Last week's comments/mind maps)
Carousel and write up a paragraph response.

New Info (practice skills extracting context & applying to reasons)
Look through the articles each what aspects 
http://leighmediaasfilmessays12.blogspot.co.uk/2013/02/articles-summer-blockbusters.html 
Mind Map the relavant points & explain the effect

Contexts: Social/Economic/Technological - each student takes and notes their own.
Write this up and post to your blogs as stickies http://en.linoit.com/ with images


Micro teach from last week
Answer the question (1 paragraph):
Explain the rise in popularity of the Blockbuster from the context of the 1970 and 80s in relation to key films and directors. You should refer to cinema attendance and reasons for this, the preferences for certain genres, economic and social context of the decade, developments in production and exhibition technology and leisure patterns, event movies and the changes in distribution.

Create Meaning
Write questions that your partners needs to answer to discover

Carousel & Image Map - what is missing?

New Info
Production, Distribution & Exhibition

1975 The Rise of the Blockbuster: Social, Economic... (Article was written in 1988)

Look at Cinema Attendance 1972-1980 why was this?

Create Meaning (20 mins)

Present Argument on reading:

1. Are Blockbusters the legacy of Spielberg & Lucas?

2. Why is the Godfather a Blockbuster?

3. What caused the rise of the blockbuster in context of the 1970/80s – categorise – economic, technology, socio-politics) audience


Create Meaning: Comprehension task – answer last 2 questions as mind maps





Apply – Production, Distribution & Exhibition – Filmopoly Task

Create Meaning: Organise the correct categories for the correct levels – select the relevant and explain how this affected the rise of the Blockbusters in 1972-1982)

ALL Create Meaning – split into expert groups: How did the Blockbuster affect Production, Distribution & Exhibition?

Collect evidence of Exhibition, Distribution (marketing a blockbuster)& Production in the trailers for SW, Jaws, Godfather (3 groups)



Collect evidence from the texts (quotes) and the box office & cinema attendance for Godfather, Jaws & Star Wars. How did the rise of the blockbuster affect: Colourise to denote

1.   Production - (Technologies & encouraging the Big Screen Experiences)

2.   Distribution - (The Event Movie hype)

3.   Exhibition - (Box Office numbers/cinema attendance of the early Blockbusters & emergence of Multiplexes)

Carousel:



http://leighmediaasfilmessays12.blogspot.co.uk/2013/03/lesson-43-how-blockbusters-led-to-rise.html



Present this as a group mind map of 6 responses/reasons & effects around each question - photograph & mind map (C)



Assessment – check learning

How did the rise of the blockbuster affect the production, distribution and exhibition of films in late 70s/early 80s

Box office figure

Cinema attendance

Technology

Merchandising & Hype

Recession

Multiplex Cinemas


Argument: How are/are not Blockbusters the legacy of Spielberg & Lucas?

Explain: the rise of the blockbuster in context of the 1970/80s (box office figures & cinema attendance, technology, merchandising)

Justify: Jaws, Star Wars and Godfather as blockbusters Record an argument

Apply to demonstrate:
Make a video essay - in style of one of their films using green screen
Jaws, Star Wars, Godfather etc 

Homework:
The rise of the multiplex - prep reading

What is playing at your multiplex
What is a fleapit?
How are the rise of blockbusters and multiplexes linked?

Watch mark kermode: The Rise of the Multiplex




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